The York Region Cycling Coalition (YRCC) is a non-profit organization that advocates safe biking through events, campaigns, summits, clubs and other efforts. In order to advocate for their target demographic, the YRCC needed a web presence that would attract people both young and old. To achieve this, True Pixel revamped their look, giving them a custom, responsive that is both interactive and modern.
“As a regional non-profit organization that deals with the community at large, we needed a custom, unique experience that would influence bikers in our community to join our cause. True Pixel’s branding, support and design helped us bridge that gap.” – Michael Lacovelli, Founding Member